Fierce Athlete Academy

Apply for our coaching program crafted to have you thriving - on and off the court.

Private coaching with a WNBA Veteran & 2x NCAA Champion!

Let us guess...

Are you struggling not to crack under the gameday pressures? Is your confidence plummeting when you make the simplest mistake at practice? Do you feel sick and tired of putting in the time without seeing the results? If this sounds like you as an athlete, then you are in just the right place. We are here to help you take your game to the next level, starting with your mindset. You are only one click away from getting there.

Coach Val wants YOU in the Fierce Athlete Academy. If accepted, you will have access to our exclusive, private training from a veteran WNBA & 2x NCAA Champion herself. You will learn the exact game plan we have used to help athletes just like you dominate their game! Our coaching is an investment into your future and it shows. So, what are you waiting for? Apply today to possibly land your spot at the academy!

Val, Here!

Decades spent on the court have earned me the expertise to aid you in becoming the best teammate and player you can be. My niche is inspiring, motivating, and empowering athletes just like you, by elevating your mental game. Trust me, performing during crunch time, eliminating the fear from your failures, and playing to your fullest potential is all just around the corner with my help.

How it all began...

I bet you have lots of questions. Trust me, I get it. Mastering your mind can be an intimidating task and a tough one to take on alone at that. Without a plan, mistakes get made, progress falls off track, and playing at your best continues feeling just beyond your reach. That is exactly why I have done the dirty work for you. I have carefully created this invite-only coaching experience that will give you the swag and fierceness you need to be the most confident player on the playing field. To put it simply, I do this because I love it. I have a knack for guiding young athletes in this transition aimed at changing their game forever and for the best. My college basketball career at Stanford University, professional journey in the WNBA, and the struggle I faced when I was cut from the USA basketball team has all led me here, to you. I have put the time in, earning several mental performance coaching certifications, and I am dying to give back all the knowledge I have gained through drive, perseverance, and having to get back up time and time again.

I am grateful that Fierce Athlete Academy gives me the opportunity to help others avoid the mistakes I made, make an impact, and leave a legacy. After 15 years of working with athletes to take their mental game to new heights, I am more than excited to keep going.

I would love for you to be my next client. Yep, you! All you need to do on your end is apply and we will go from there if accepted!

Conquer Your Game: Here’s the Run Down...

Calling all athletes with big dreams to accomplish! Boosting your confidence, saying goodbye to your constant self doubt, and finally playing in games as well as you practice are so possible. The time to leave behind those sports psychology books you have piling up on your shelf, hiring expensive trainers that put you through useless drills, and online forums full of strangers that don’t get you is here. This coaching experience will give you the tools you need to take control over the equally essential mental side of your game. Forget about the bad ref calls, your teammates' attitudes, coaches, or fans. Mastering you and your mind is the key to becoming the best player you can. Saying goodbye to old habits can be tough. So, here are the tools I have to give you throughout our time together in order to make the process sail by smoothly...

● Personalized feedback and attentive mentor coaching to overcome fear and build unbreakable
● Access to the Zone-5 Course and MentalApp designed to enhance your performance
● 14 1:1 calls to make sure you are staying on track and will craft you into a more confident athlete
● Powerful exercises designed to equip you in successfully eliminating your fears of failure
● Access to the scientifically validated Athlete Mindset assessment that will skyrocket your game
time performance through honing in on your strengths and strengthening your weaknesses
● Unlimited access to a former WNBA player eager to guide you through this transformation

Being accepted into this program will have your mind going from this...

● Do I make a mistake and think about it in the next play?

●Do I hesitate to take open shots?

● Do I doubt myself  and feel inferior when I see the competition?

● Do I play better in practice than in games?

●Am I frustrated with practicing harder and harder only to have my efforts undone by my mindset during competition?

●Do I get frequently disappointed with my performance and wish I could have done better?

●Why don’t I perform with freedom or trust in times of adversity or pressure?

To actions like this...

● Genuine confidence when playing against tough competition.
● Killer pre game routine that will get your head in the game every time.
● Boost in playing time.
● College offers from your dream college.
● One step closer to going pro.
● Play your very best during crunch time.
● Getting contacted by the schools you actually want to attend.
● Shooting so well, the coach starts running plays for you.
● Making a mistake in games, quickly forgetting, and moving on to the next play.
● Playing without the fear of failure.

Investing in Your Game is Always a Good Idea

Applying for our coaching program will allow you to take control of your attitude, thoughts, effort level, and body language. Believe us, your mind is just waiting to become your greatest asset.The numbers have been consistent – on average our clients show improvements of over 50% after following their program for 2 months, and over 100% after 6 months. Our training is effective, convenient and affordable!

But, we won’t take it personally if you don’t trust us yet.

Take it from them, instead!

   Working with Coach Val and the metal app has greatly improved my mental game, confidence, and ability. I never really paid attention to my mental game before like many athletes , but I did know it was important. I’ve always been told that being mentally strong in sports is one of the most important aspects of it as well but I never really knew how to manage it and actually work on it. Coach Val helped me out a lot in recognizing what the mental game is and how greatly it can affect your physical output. Your mental health is a great portion to how you perform and learning how to manage and handle it can greatly increase your focus, goals, and in game performance. Coach Val pushed and helped me to realize how  important my mental game is and how I could implement it in my daily life, and in my game to better understand myself, and my aspirations.

Colin C.

Our family was fortunate to find Val to help our daughter navigate through competitive USAV North Texas Volleyball. Our daughter spent hours and hours on the court physically preparing for competition. She did not have the skills to always prepare mentally.  Val has personal experience as an athlete at the highest levels and as a parent of athletes. She displays empathy and knowledge of what it takes to compete and the necessary mental mindset. Val had multiple tools in her toolbox and used a variety of methodologies to connect and make progress with our daughter.  She also had great follow-up, not only preparing in advance of competition but follow-up after or during to find out how our daughter was processing and using what she was learning. Our daughter gained confidence, had fewer errors, and displayed the “next ball” mindset.

Lisa C.

What College Coaches Say!

This has been one of the best decisions we have made for our team. Val was able to bring an amazing level of excitement for the future of our program. Every single player loved her sessions. It is almost a miracle how she was able to engage everyone in the conversation. We had two sessions so far but every single player on our team is asking for more. The positive impact of the sessions with Val Whiting is already evident. We just can’t wait for the next season. The championship mindset is now a part of who we are, it’s part of our identity because of our work with Val and because of her amazing program. For any program or any individual who is shooting for the moon, who wants to be elite in their respective sport, this program is a must. It is a difference-maker.

Jasmine “Jazz” Perazic

Georgian Court University Women’s Basketball Head Coach


There are no prerequisites for this course. It’s open to athletes who are serious about their sport and want the long-term benefits of mindset coaching.

You’ll find out how to overcome any fear you encounter.

You’ll discover a lot about yourself and why you are the way you are.

You’ll learn how to passionately pursue your dreams and go all out after them.

You’ll understand that your fears never need to hold you back from your goals.

You’ll achieve new levels of daily motivation.

You’ll discover how to push through times when you lack enthusiasm.

You’ll see how to create a grit mindset that will push you to the top of your game.

Serious athletes who want to pursue their athletic dreams, conquer their fears, and excel at the sport they truly love. Those who are tired of not performing up to their potential.

COACHABILITY- Growth Mindset + Attention to Detail + Conventionality
MENTAL TOUGHNESS- Grit + Composure + Confidence
MENTAL EXECUTION- Focus Speed + Decisiveness + Adaptability

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